Google Ads is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content and generate mobile application installs within the Google ad network to web users.

Google AdWords is the Google Pay-Per-Click advertising system. This system allows businesses to appear in positions above and beside the organic listings by running an advertising campaign. TMedia Business Solution will manage this campaign on your behalf to make sure your money is not being wasted on poor quality traffic.

Every time a search is entered into Google your ad has the chance to appear. The key factors that determine this are the volume of search traffic, the quality of your campaign and your daily budget. In most circumstances, Google will intermittently show your ads throughout your scheduled running times so that your budget is consumed evenly throughout the period and not all on one surge of traffic.